Authorship is one of the best ways to attract customers and earn a positive reputation. Writing a book is one of the best marketing moves a business owner can do. It shows people that you know what you are doing and it instills confidence in people. If you want trusted status and be an authority in your field, you will need to publish a book or how-to-guide. Even if you own a small business such as a hardware store or home design company. Publishing a book will show that you are an expert and it will directly target your field. Publishing a book is now easier than ever. There is no reason why you shouldn’t publish a book. There is no better way to gain trust than publishing a book. There is also no cheaper advertising tool.
Type of Books
E-books are now very common. There is a good reason for this. They tend to be very cheap and are also quite often free. They also are very easy to access. You can download them in minutes, unlike hardcovers which tend to be expensive and take ages to be delivered. E-books can also be mobile as you can get them on your phone. Whilst books are also mobile, e-books are stored in your phone whilst books take much of your bag room. Due to the popularity of e-books, people are now reading books a lot more.
Your e-book does not have to be the new Shakespeare or as popular as Harry Potter. Writing a book may sound daunting, however, they are easier to write than most people think. You are not aiming or critical acclaim or to be on the New York Times top ten best sellers list. Your book is just a sales letter in book format. Your book is aimed at your market audience so you do not have to worry about getting approval from critics or publishers. It does not have to be 500 pages long or rival “The Lord of The Rings”. It can be a how-to-guide that is only 15 pages long. Here is a guide on publishing your own ebook.
Your book should be interesting to your target audience and captivating. It should have a title that draws attention. Also, it should be written in a format that will show how much knowledge you have in that field and that you are an expert and authority in that field. The book should be easy to read and not too formal. You should address the reader in a personal or conversational way. Write the book as if you are pitching to a client because that is what essentially you are doing.
Books are great ways to get noticed and increase your market presence. They are one of the most effective advertising schemes there is. The benefits are too great to miss up, especially since so few people have tapped into this method. Writing a book is a great way to stick out from the competitors and make your expertise known.